A terpene profile is considered a measure of potency, as terpenes like limonene and pinene contribute to the physiological effects of hemp. Through chemical analysis, the lab identifies the presence and concentration of up to 23 different terpenoid compounds, which are reported as a weight-based percentage.

Terpenes are believed to have their own host of potential medicinal benefits, much like CBD. They also give the product a certain aroma and taste. Clients may prefer the way one product tastes and smells over another due to the terpenes it contains. Seeing the terpene breakdown for a given product is helpful for clients to learn how and why a product may affect them in a certain way, and adds more value to the product.